In an era when it was generally only acceptable for entertainers to wear makeup, Arden introduced modern eye makeup to North America.
She returned with a collection of rouges and tinted powders she had created. In 1912 Arden traveled to France to learn beauty and facial massage techniques used in the Paris beauty salons.
When the partnership dissolved, she coined the business name 'Elizabeth Arden' from her former partner and from Tennyson's poem 'Enoch Arden'. In 1909 Arden formed a partnership with Elizabeth Hubbard, another culturist. She then worked - again briefly - for Eleanor Adair, an early beauty culturist, as a 'treatment girl'. While there, Arden spent hours in their lab, learning about skincare. Florence Nightingale Graham born in 1878 in Canada of English parents she started training as nurse but, horrified by the sight of blood, worked in a laboratory at Squibb instead.
